Brand Experience / Environmental Design

Bringing a corporate brand to race day

Aramco Americas — Houston Aramco Half Marathon

Finished Aramco Half Marathon sponsor booth at the race expo

Context: Aramco Americas; Energy / community events; 2018 · Employer
My Role: Public Affairs Lead Designer — creative direction for logo and booth
Deliverables: Half Marathon logo; Sponsor booth design; Event graphics and signage; Construction oversight

The challenge

Create a sponsor booth that stood out in a crowded, fast-moving race expo while staying within Aramco brand standards and feeling as energetic as the event itself.

The design approach

I developed two layout concepts—a segmented display approach and an angular, integrated flow—then carried the chosen direction through floor planning and on-site construction.

Two early booth layout concepts — Early concepts comparing two booth layouts.

Booth floor plan and layout — Floor plan showing display areas and visitor flow.

Team installing the race route map — Installing the route map and displays.

The finished experience

Finished booth entry with race map — Finished entry featuring the race map.

Overhead booth signage with slogan — Overhead signage: 'where energy is opportunity.'

Outcomes & reflection

The booth was delivered for the 2018 Houston Aramco Half Marathon under Aramco brand standards.

Owner-reported project result: 25% increase in sponsor visibility. Supporting measurement documentation is not published.

Related service

Trade Show & Environmental Graphics

Explore the service Discuss Your Project