MDB
PROJECT SCOPES
Collaborating closely with Visual Merchandising Manager, VM team and marketing partners, adapt global branded campaigns to visual merchandising deliverables in international markets; ensuring brand consistency and with sustainability efforts at the forefront.
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Execute precise planograms and incorporating branded campaign elements, skillful graphic design and production for signage, strips, home bay fixtures, seasonal towers and more for international markets.
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Collaborating with VM team, concept creative solutions to enrich the consumer experience in global retail brand activations.
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Design and render environments and merchandising fixtures in 3D software; direct 3D renderer to execute creative concepts.
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Source props and materials for in-store activations with a focus on sustainability.
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Coordinate with production companies on preproduction and build of physical spaces and fixtures, providing direction and artwork and ensuring the best result is achieved.
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Review technical drawings, material specifications and all design details for accuracy and budget alignment.
Partner closely with cross-functional teams including marketing, creative operations and operations on all projects to ensure marketing objectives, milestones and delivery dates are met.
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Communicate effectively with creative, marketing and creative operations teams to ensure quality and consistency in all aspects of campaign execution.
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Follow and maintain brand identity characteristics, typography, photography, color etc.
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Execute digital and print production as needed, preparing final press-ready files based on suppliedspecifications for several types of printing.
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Oversee and coordinate the production process; develop production specifications, and select appropriate production media and materials, such as ink and paper; inspect proofs for accuracy and adherence to appropriate production standards.
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Catalog finished artwork and maintain organized files.